"New York Stock Exchange rebrands as 'Pump Street'. Opening bell replaced with air horn sound effect."
In a move that has finance bros simultaneously cringing and fist-pumping, the New York Stock Exchange has officially rebranded itself as "Pump Street," complete with a new slogan: "Jeets Out Chads In"
The iconic opening bell, a symbol of market tradition for over a century, has been unceremoniously yeeted in favor of an ear-splitting air horn blast, accompanied by a droplet of bass so heavy it reportedly caused several nearby buildings to vibrate.
"We realized our brand was about as exciting as a boomer's dividend portfolio," said NYSE CEO Jeffrey Sprecher, now going by the title "Supreme Pump Lord." "It's time to bring some Stocktok energy to Wall Street. You think Robinhood traders are degenerate? Hold my protein shake."
The rebranding includes several radical changes to trading procedures:
- Traders must now announce their buys and sells by shouting "To the moon!" or "It's a rug pull!", respectively.
- The trading floor has been converted into a combination laser tag arena and Red Bull-sponsored rave.
- Stock tickers have been replaced with an endless stream of rocket emojis and GIFs of Wojak crying.
- Quarterly earnings calls now require CEOs to communicate exclusively through interpretive dance.
"We're revolutionizing the way markets function," Sprecher explained, chugging a Monster Energy drink mixed with pre-workout. "Why rely on fundamentals when you can just pump it up and dump it on the next bagholder? It's the circle of life, baby!"
The change has sent shockwaves through the financial world. Goldman Sachs has reportedly hired a team of former Twitch streamers to manage their trading desk, while JPMorgan is frantically trying to trademark the phrase "Bank and Dank."
Not everyone is thrilled with the new direction. One veteran trader, speaking on condition of anonymity, grumbled, "Back in my day, we manipulated markets the old-fashioned way - with insider trading and good old-fashioned fraud. These kids have it too easy with their memes and their TikToks."
As of press time, the first day of trading on Pump Street saw the entire market cap of the S&P 500 briefly transferred into Dogecoin before a series of fat-finger trades resulted in the creation of a new cryptocurrency that somehow gained sentience and is now demanding voting rights.
In related news, the SEC has announced plans to replace all financial regulations with a Magic 8-Ball. "It can't be any worse than what we're doing now," sighed a visibly defeated Gary Gensler.
The Meme Street Journal reminds readers that in the new Pump Street era, stonks only go up... until they don't. Remember: when the Supreme Pump Lord jeets out, chads rush in. This is not financial advice, but it is a vibe.